HVAC case study · VoiceDrop

Turning One SMS Campaign Into a Long-Term Growth Engine

AGE Heating and Cooling

Ahead of colder weather, AGE Heating and Cooling wanted to prevent no-heat emergencies and grow maintenance-plan enrollment across its existing customer base. Aptly Able used VoiceDrop to run controlled, compliant SMS outreach with personal follow-up on every reply.

1,616Contacts reached

31Leads generated

17+Appointments booked

26Maintenance plans sold

$12,900Revenue generated

316%Return on investment

The business goal

Recover opportunity without adding more cold demand.

Reach more than 1,600 customers without creating list fatigue, respond to varied customer needs quickly, and translate interest into booked appointments and plan sales while preserving the list for future seasonal campaigns.

The Aptly Able approach

Conversation-first revenue recovery.

Aptly Able segmented and staggered the outreach over several weeks, centered the message on winter readiness and a time-limited $50 discount, and used live outreach specialists to handle replies, coordinate warm handoffs, and continue personalized follow-up.

Strategies implemented

Engineering the right strategy for the business goal.

Controlled list segmentation

Staggered sends protected list health while allowing the team to give every response timely attention.

Seasonal urgency

Winter readiness and a clear, time-limited incentive made the outreach useful rather than generic.

Live, personal lead response

Real conversations and coordinated handoffs turned replies into appointments, maintenance plans, and larger service opportunities.

Results

Measurable outcomes from existing demand.

The campaign produced immediate booked revenue and created a durable seasonal outreach model. AGE Heating and Cooling can reuse the same conversation-first approach for spring tune-ups, early air-conditioning maintenance, and other timely customer needs.

Outcome highlights

31 leads were generated from 1,616 contacts, a 1.92% lead conversion rate.
At least 17 leads converted directly into maintenance visits, diagnostics, or service appointments.
Twenty-six Silver and Gold maintenance agreements generated $5,600 in recurring service revenue.
A tankless water heater installation and duct cleaning added $7,300 in equipment and service revenue.
Total campaign revenue reached $12,900 against a $3,100 investment.
The 5.14% opt-out rate preserved a healthy base for future seasonal outreach.

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