Segmented SMS retargeting
A direct campaign revived a list that conventional email and paid retargeting had failed to activate.
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Automotive case study · VoiceDrop
Turning Cold Leads Into Six-Figure Sales
Findlay Toyota
Findlay Toyota had a valuable list of past shoppers who had shown real interest but never completed a purchase. Email and paid retargeting had not moved them to act. Aptly Able used VoiceDrop to pair targeted SMS outreach with live, personal follow-up on every reply.
130Leads generated
6Vehicles sold
$313,229Revenue generated
878%Estimated ROI
90%Requested an immediate callback
$32,000Campaign investment
The business goal
Recover opportunity without adding more cold demand.
Re-engage a cold, previously unresponsive lead list without burning through it, while creating enough urgency and personal connection to turn renewed interest into scheduled appointments and closed sales.
The Aptly Able approach
Conversation-first revenue recovery.
Aptly Able built a segmented VoiceDrop campaign around trade-in value and current vehicle offers. Every response was personally handled by a live customer service representative, warm opportunities were transferred to Findlay Toyota's sales and service teams, and opt-outs were logged for DNC and TCPA compliance.
Strategies implemented
Engineering the right strategy for the business goal.
A timely, relevant offer
Trade-in value and current vehicle offers gave past shoppers a concrete reason to respond now.
Real-time human response
Live CSRs handled each reply and moved renewed interest into a real sales or service conversation before it cooled.
Results
Measurable outcomes from existing demand.
The campaign established a repeatable playbook for turning dormant dealership demand into active conversations and measurable sales. Instead of buying another list or adding another ad channel, Findlay Toyota recovered revenue from opportunities it already had.
Outcome highlights
- 130 unique leads came from contacts who had previously gone unresponsive to email and ad retargeting.
- 120 of 133 recorded responses requested an immediate callback, signaling strong renewed purchase intent.
- Six completed vehicle transactions closed directly from campaign leads across purchases and trade-ins.
- $313,229 in total revenue was generated, averaging roughly $52,200 per closed sale.
- Interest extended beyond vehicle purchases to trade-ins, service scheduling, and financing questions.
- Every reply received personal CSR follow-up, with warm transfers and manual opt-out tracking.
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